Sunday, May 28, 2006

Media GHS 2006

Monday, May 22, 2006

Introduction to Essay Question Plan4

June 04b- It is argued that dominant media representations serve the interests of the powerful. Discuss with reference to one or more social group.

When considering the media in historic and comtemporary times the elite group in society could either have more power than before or less as we live in a more pluralistic society, however is this taken into consideration when the people who control the media are prodominantly the hegemonic model? Asians in the media are represented in a variety of ways from programmes such as 'The Kumars at Number 42' and 'Bend it Like Beckham' for example, although could it be argued that representations dominantly cater to those steretpyical views of Asians and then have those programmes that challenge marginalized to late night television or maybe times are changing for the ethnic minority group to break through and be shown in the way they want to be shown.

Sunday, May 21, 2006

Essay Question Plan4

June 04b- It is argued that dominant media representations serve the interests of the powerful. Discuss with reference to one or more social group.

Asians in the media are shown to be under-represented even though the minority group is the biggest in the UK amongst other ethnic groups such as blacks.

The powerful or 'Hegemonic model' are middle-class, white men.

Texts to consider on Asian representations:

  • 'East is East'
  • 'Bride and Prejudice'
  • 'Love and Hate'
  • 'Bradford Riots'
  • 'Crash'
  • 'Goodness Gracious Me'
  • 'Fahrenheit 9/11'

In 'Eastenders' the Indian family in that are very much designed to suit a more working/middle-class, British audience. The way they are shown is more British than anything else with many Western ideologies (Elvis). This caters to the audience to relate to but the colour of their skin doesn't actually change anything. This has ups and downs to it; the ups are that it does tend to break stereotypes about Asian representations away from their strict lifestyles and 'fresh' accents, although it doesn't show the traditions and cultural beliefs the group hold that set them apart from the British. The whole point of showing an ethnic minority group on television isn't to employ upon them the same values and ideologies of British, white people but to show their adaptation of East meeting West and how they come together.

'Asian invisibility'

This is a phrase used to define the marginalization of Asians in the media, mainly consisting in them being shown at times when a minimum of people would be watching. Programmes featuring them are likely to only come on during the early morning when literally NO ONE is awake to watch.

This could be 'institutional racism' dominantly run by the powerful hegemonic model and serve their target audience and shove the minority group to the margins.

"Hideously white"- Greg Dyke (ex-Director-General, BBC)

The lack of recruitment of ethnic minorities (such as Asians) in the media leaves only unexperienced ideologies of middle-class, white people who haven't got the background but tend to represent them in a way that they feel fit for the dominant audience rather than the group they're representing. This could lead to positive and negative discriminations and consequently do appeal to the interests of the powerful.

Monday, May 08, 2006

Essay Question Plan3

(Jan 06b)- Recent developments in genre have included the emergence of parody, pastiche, and hybrid forms. Show how such developments have influenced the nature of media texts.

Parody- is the imitation of one media text by another for humour. E.g. 'Scary Movie'

Pastiche- a media text made up of pieces from other texts or an imitation of style.

Hybrid- a text that has more than one genre involved in it. E.g. romantic comedy.

Reasons:


  • Expand cinema in all and showing genre are NOT FIXED but DYNAMIC.
  • Gives producers more freedo to play around with scripts.
  • Not as many restrictions in characters, settings, dialogue etc.
  • Cross-media/ cross-genre experimentations. E.g. Eminem in the hockey mask and chainsaw.
  • Intertextuality- historical slasher films compared to postmodern ones such as 'Scream' (Wes Craven, 1997)
  • Pleasures for audiences to have intellectual knowledge and understanding. This also highlights a society of change and evolution to new media and new technology.

The whole idea of sequels and franchising have influenced the slasher genre for example in leaving their villians on a cliffhanger only to bring them back in sequels and make money off of their success.

Sequels of films such as:

  • Halloween (John Carpenter, 1978)
  • Friday 13th (Sean Cunningham, 1980)
  • A Nightmare on Elm Street (Wes Craven, 1984)
  • Scream (Wes Craven, 1997)

Characters franchised :

  • Leatherface
  • Freddy Krueger
  • Jason