Introduction to Essay Question Plan4

June 04b- It is argued that dominant media representations serve the interests of the powerful. Discuss with reference to one or more social group.

When considering the media in historic and comtemporary times the elite group in society could either have more power than before or less as we live in a more pluralistic society, however is this taken into consideration when the people who control the media are prodominantly the hegemonic model? Asians in the media are represented in a variety of ways from programmes such as 'The Kumars at Number 42' and 'Bend it Like Beckham' for example, although could it be argued that representations dominantly cater to those steretpyical views of Asians and then have those programmes that challenge marginalized to late night television or maybe times are changing for the ethnic minority group to break through and be shown in the way they want to be shown.